Grey Goose’s Iconoclasts of Taste

Show Media created a series of advertorials for Grey Goose vodka based on the brand’s Iconoclasts of Taste campaign.

We shot four new brand ambassadors who Grey Goose had chosen as creative visionaries, people unafraid to go against the grain to create something new. These Iconoclasts of Taste were Giles Deacon, fashion designer; Nuno Mendes, chef and restaurateur; Tony Conigliaro, mixologist; and Carrie Scott, gallerist. We then created advertorials around these four people that were published across the national press.

Show Media also worked with Grey Goose in the follow-up to this campaign, photographing and creating advertorials around three emerging, not yet established visionaries, who were nominated to take part by the Iconoclasts of Taste.