Wonderbra

In 1994 Eva Herzigova caused traffic accidents with the Wonderbra ‘Hello Boys’ poster campaign. For Spring/Summer 2010, Wonderbra Europe asked Show Media to conceive a shoot with the same playful spirit combined with a sexy, editorial aesthetic. For our shoot, entitled ‘Wonderbra – Going Up’, we ambitiously constructed a glamorous, art deco style Manhattan hotel lift in an east London studio. Photographer of the moment, Miguel Reveriego, shot top model Linda Vojtova in a series of witty scenarios as the lift doors opened on different floors. The press book is lavishly presented in a matt gold box with brushed steel effect sliding ‘doors’, which continue the lift theme.