Over the course of the 2012 London Olympics Show Media was commissioned to produce a daily print and digital newspaper for Omega. The watch company is the official timekeeper for the Olympics and for the period of the Games held a private members’ house in Soho, Omega House . Show Media had a journalist positioned in Omega House to interview guests and report on events over the course of each day and evening and then produced a daily edition of the Omega House Times distributed to guests at the house, via email and in Omega’s London boutiques.