Show Media has managed a series of round-table discussions – the first three in Beijing, London and Cannes – at which leading figures in fashion and the public eye (the editors of Vogue and GQ, leading style bloggers, actors and sportspeople) engaged in a conversation that was simultaneously Tweeted to the Armani Tweetwall using the #ArmaniTweetTalks hashtag. Members of the public were also encouraged to get involved by Tweeting their comments and questions using the hashtag.