Hogan

Show Media was asked to crate a marketing platform around the idea of Casual Business for Hogan shoes. The Italian company has pioneered hybrid technology that combines traditional shoe making with ergonomic, high-tech soles. These shoe models have been adopted by the business community as an alternative to traditional footwear. Show Media created an ambassadors’ programme of modern businessmen around the world and showcased their lifestyles in a series of films and interviews which were used online, in films, in advertorials, and as the basis of a publication: the Casual Business Handbook.