L.K.Bennett

Show Media created an advertising campaign for L.K.Bennett that the brand could credibly own. In an online campaign, Show Media engaged with L.K.Bennett customers, real women of all ages with glamorous looks and high powered jobs, to become the brand’s representatives. We used social media to scout for the models for the ad campaign (‘real women’, not professional models). As well as shooting the ad campaign we also created a series of look books with featured editorial on the models and worked on campaigns including ‘Desk to Dinner’, using professional models, to show how feminine office clothes could be transformed into an outfit to wear out in the evening.