Category Archives: Portfolio
Volt
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Grey Goose
Show Media has created and produced a series of advertorials for Grey Goose vodka, featuring their brand ambassadors. We turned their 2009 ‘Character and Cocktails’ campaign, featuring Stephen Webster and Roland Mouret, into a series of advertorials that were placed in consumer publications, along with a series of films of the ambassadors that were hosted on the Grey Goose website. In 2013, we shot a new series of brand ambassadors for a new advertorial campaign, built around its Iconoclasts of Taste campaign.
Land Securities
Show Media works with the property development giant across some of its biggest London developments, including the six-year development plan for Victoria. Working as editorial and marketing consultants, we produce a range of print and digital content as well as managing exhibitions, events and advertising campaigns. For Victoria, we produce a quarterly newspaper promoting the regeneration of the area, as well as a community newsletter for residents. We also designed the Create Victoria website and manage and maintain all website content, alongside weekly digital newsletters.
Show Media also manages the websites of four London shopping centres for Land Securities – One New Change, Bankside Mix, Cardinal Place and New Street Square. Our work includes daily updates, liaising with the websites’ developers, managing their newsletters and creating dynamic content. For One New Change we also manage a number of bespoke events.
createvictoria.com
onenewchange.com
banksidemix.co.uk
newstreetsquare.com
Man About Town
Show Media commission all editorial content for Man About Town magazine, the biannual international men’s review. Beautiful to look at, fascinating to read, Man About Town is distinctive and original, and quite unlike anything else on the newsstand.
Salt
Salt is the biannual design and fashion-led magazine for Swarovski, exploring the world of Swarovski crystal and its collaborations with inspirational designers and artists in fashion, jewellery, art and design. Swarovski’s role within the fashion world is celebrated throughout the magazine, with exclusive interviews and features on such diverse figures as Eric Daman, Michael Schmidt, Kostas Murkudis, Yoko Ono, Hubert Barrère, Mary Katrantzou and articles on Swarovski’s partnerships with fashion’s biggest names including Diana Vreeland, Jason Wu, Giles Deacon and Donatella Versace.
Swarovski
Alongside Salt magazine, Show Media has created a number of further projects for Swarovski, including a Salt iPad app, regular digital newsletter and shareholder newspaper, all of which provide provide regular updates on Swarovski’s latest initiatives, illustrated by striking imagery and films.
Graffiti
Graff Diamonds is well known as the source of much of the finest jewellery in the world. Since 2010, Show Media has published Graffiti, a sumptuous magazine that is in keeping with such exquisite gems and creations. Published biannually, Graffiti is a publication that has the photography and production to match the craftsmanship that goes into this jewellery.
Graff Diamonds
Alongside Graffiti magazine, Show Media produces seasonal advertising campaigns for Graff Diamonds, home to the most fabulous jewels in the world. The innovative campaigns feature renowned photographers and stylists and have been placed in international publications from Vogue France to International Herald Tribune.
Hogan
Show Media was asked to crate a marketing platform around the idea of Casual Business for Hogan shoes. The Italian company has pioneered hybrid technology that combines traditional shoe making with ergonomic, high-tech soles. These shoe models have been adopted by the business community as an alternative to traditional footwear. Show Media created an ambassadors’ programme of modern businessmen around the world and showcased their lifestyles in a series of films and interviews which were used online, in films, in advertorials, and as the basis of a publication: the Casual Business Handbook.
Brummell
Wholly owned by Show Media, Brummell magazine is the ‘little black book’ for the City of London, aimed at giving cash-rich, time-poor professionals carefully curated news and features on subjects relevant to their lives – like technology, style, motoring, travel and property. Published five times a year, Brummell is distributed directly to a number of banks, financial institutions and clubs in the City, as well as airport and Eurostar lounges.
The Times LUXX Report
Show Media has an ongoing relationship with The Times and worked on the redesign of the Times 2 section. Show Media now edits a regular watch special for The Times called The Business of Time, part of the ongoing LUXX Report series. Featuring expert writers such as Nick Foulkes, Robin Swithinbank and Simon de Burton, it looks at how timepieces play their part in business and the professions, and their serious investment potential.
The Quarterly
Distributed four times a year to subscribers of The Week, The Quarterly is the quirky glossy magazine written by experts. Each themed issue of this luxury lifestyle magazine features the fascinating stories behind the most desirable objects. Contributors include: Giorgio Armani on hotels; Rob Brydon on comedy; Stephen Bayley on cars; Donatella Versace on the baroque and Alain de Botton on architecture.
Birley Group
Show Media has worked with the Birley Group, owner of some of London’s most exclusive members clubs, for several years. In 2012, Show Media completely redesigned the Annabel’s Club website to reflect its position as a luxury brand leader. The brief was to make the website dynamic and elegant, while making sure not to alienate any of the Club’s existing users. Show Media creates monthly content for the website and monthly newsletters for Annabel’s and other Birley Group Clubs.
The Royal Exchange
Show Media works with The Royal Exchange, the luxury shopping destination in the City of London, on a regular basis, producing a range of print and digital collateral. We rebranded it in 2011, which included redesigning their logo, website and newsletters, bringing the prestigious destination a fresh and fashionable aesthetic.
Show Media also produces engaging and original editorial for the monthly newsletter with regular columns and brand exclusives from The Royal Exchange's high-end retailers. The combination of aesthetic and editorial has driven user engagement and helped to attract a younger, trendier audience to The Royal Exchange.
Candy
Candy magazine is the biannual luxury lifestyle magazine from London-based interior design and development management company Candy & Candy. Reporting on the very best of design inspirations and solutions, architecture, art, interiors and fashion, articles have included interviews with Richard Rogers, Dolce & Gabbana and Heston Blumenthal. They have also provided in-depth looks at the international art and local history of One Hyde Park, the stunning Knightsbridge development. To reflect the glamour of the client, Candy is a luxurious large-format publication, with foiled cover and special colour on every page.
Paul Smith
Show Media works with Paul Smith in commissioning a series of opinion pieces for paulsmith.co.uk. The articles are written by journalists and experts and focus on activities surrounding the fashion house’s activities in subjects such as fashion, film, architecture and art. Show Media has also produced a Tone of Voice document for Paul Smith to develop a consistent written language to be used throughout the company’s communications. We also design and write Paul Smith’s press releases.
Superdry
Superdry Paper is a stylish and design-led seasonal publication produced by Show Media for urban clothing brand Superdry. Superdry Paper showcases the latest collections and news from the brand as well as getting the insider perspective on Superdry’s most exciting projects.
Hurlingham
Mailed directly to members of The Hurlingham Polo Association, Hurlingham is the world’s best read polo magazine. It delivers polo news, gossip and features, as well as lifestyle editorial (adventure, travel, luxury products and accessories). Hurlingham also provides analysis of recent polo tournaments, profiles and interviews with the sport’s biggest names.
Armani
Show Media has managed a series of round-table discussions – the first three in Beijing, London and Cannes – at which leading figures in fashion and the public eye (the editors of Vogue and GQ, leading style bloggers, actors and sportspeople) engaged in a conversation that was simultaneously Tweeted to the Armani Tweetwall using the #ArmaniTweetTalks hashtag. Members of the public were also encouraged to get involved by Tweeting their comments and questions using the hashtag.
Goodwood
Show Media created and produces Goodwood The Season, an annual magazine which is published with the Saturday Telegraph. It covers the wide variety of activity that takes place throughout the spring/summer season at the famous Goodwood Estate in Sussex.
Show Media also creates and produces the print advertising campaign for Glorious Goodwood, the horseracing event which takes place each summer at the iconic racecourse.
L.K.Bennett
Show Media created an advertising campaign for L.K.Bennett that the brand could credibly own. In an online campaign, Show Media engaged with L.K.Bennett customers, real women of all ages with glamorous looks and high powered jobs, to become the brand’s representatives. We used social media to scout for the models for the ad campaign (‘real women’, not professional models). As well as shooting the ad campaign we also created a series of look books with featured editorial on the models and worked on campaigns including ‘Desk to Dinner’, using professional models, to show how feminine office clothes could be transformed into an outfit to wear out in the evening.
Vertu
Show Media produced an exclusive digital magazine, Vertu Select, for luxury mobile phone company Vertu. Available only on Vertu phones, Vertu Select consists of 27 original articles a month of luxury lifestyle news from around the world, selected to entertain, inform and inspire. The articles were published on a daily basis and tailored to an individuals tastes and preferences. Written by carefully selected global journalists and experts, they were then transcreated into English, Russian, Simplified Chinese, Arabic, Italian, German and French.
Beefeater
Show Media created a newspaper for Beefeater Gin, entitled London’s 100 Hidden Gems. It was distributed at London landmarks by a team of ‘London Beefeaters’ in a convoy of Beefeater-branded taxis and inserted into an edition of Time Out magazine during the iconic summer of 2012. The guide to secret London explored the real capital, with contributions from the city’s insiders, including actors Emilia and Freddie Fox and designer Lulu Guinness. The newspaper is an example of one of Show Media’s driving principles: that branded content with premium editorial values gives a reader a full and valuable experience – and can be a far more effective and engaging way of communicating than a simple above-the-line advert.
Jaeger-LeCoultre
Show Media produced a series of press shots of Jaeger-LeCoultre brand ambassador Clive Owen in 2011. The series was shot by renowned celebrity photographer Lorenzo Agius.
Omega
Over the course of the 2012 London Olympics Show Media was commissioned to produce a daily print and digital newspaper for Omega. The watch company is the official timekeeper for the Olympics and for the period of the Games held a private members’ house in Soho, Omega House . Show Media had a journalist positioned in Omega House to interview guests and report on events over the course of each day and evening and then produced a daily edition of the Omega House Times distributed to guests at the house, via email and in Omega’s London boutiques.
Perrier-Jouët
In 2011 Show Media created a memorable event to celebrate Perrier-Jouët’s bicentenary. The original concept of inviting accomplished guests to honour their ‘Mentors & Muses’ created an exciting party (and plenty of publicity) due to the attendance of such luminaries as Mark Ronson, Emilia Fox, Jonathan Kent, Nicole Farhi, David Hare and Kelly Hoppen. Show Media has worked with Perrier-Jouët and G.H. Mumm Champagnes for many years on a range of printed collateral including magazines, books, brochures and advertorials.
The Sunday Telegraph
Show Media created and produced a portfolio of luxury fashion supplements for The Sunday Telegraph, ST Fashion, ST Men’s Style, ST Kids, ST Technology and ST Watches & Jewellery. The supplements featured editorial from celebrated fashion writers and contributors including Daniella Agnelli, Sarah Mower, Harriet Quick, David Slijper and Coppi Barbieri.
Wonderbra
In 1994 Eva Herzigova caused traffic accidents with the Wonderbra ‘Hello Boys’ poster campaign. For Spring/Summer 2010, Wonderbra Europe asked Show Media to conceive a shoot with the same playful spirit combined with a sexy, editorial aesthetic. For our shoot, entitled ‘Wonderbra – Going Up’, we ambitiously constructed a glamorous, art deco style Manhattan hotel lift in an east London studio. Photographer of the moment, Miguel Reveriego, shot top model Linda Vojtova in a series of witty scenarios as the lift doors opened on different floors. The press book is lavishly presented in a matt gold box with brushed steel effect sliding ‘doors’, which continue the lift theme.