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Volt 14
We are pleased to share with you the latest edition of Volt, an independently published biannual magazine with photography and features celebrating the best in contemporary fashion, design and creative talent. Featuring art direction and design by Show Media, its bespoke large format size provides the perfect showcase for an innovative and imaginative aesthetic approach that reaches beyond the confines of traditional magazines.
Issue 14 explores new trends for autumn/winter 13, with a series of photoshoots that takes in looks from dark laces and leathers to vintage-inspired silhouettes. Sixties-style up-dos and kaleidoscope make-up colours dominate the beauty pages, whilst elsewhere, legendary stylist Simon Foxton talks shock tactics and working with Kanye West and Volt gets up close and personal with famed Belgian fashion designer Dries Van Noten. On the flipside of the publication is Volt Man, featuring the latest menswear styles, from chunky knits to graphic prints.
For more information, please visit www.voltcafe.com
Candy AW13
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The Quarterly Autumn 2013
The autumn edition of The Quarterly – the experts’ guide to good living – is out now, providing the inside track on the season’s trends, curiosities and events for subscribers to The Week.
In this country and town-themed issue, cover star Bill Nighy extols the virtues of living in the heart of the city, while veteran explorer and former Countryside Alliance CEO Robin Hanbury-Tenison examines the pros and cons of renewable-energy generation in rural Britain.
We discover how Paul Smith has given the bucolic look a thoroughly modern, urban twist, while award-winning apiarist Camilla Goddard explains why she has devoted the past decade to bringing bees back to the city and Auto Express editor Steve Fowler recommends the best cars for both traversing bumpy country roads and cost-effective city motoring.
Elsewhere, we look at brogues – this season’s footwear must-have for both genders – talk to Holland & Holland designer Corinna Godwin about the brand’s new collection of silks inspired by the history of field sports, and go behind the scenes of the Frieze Art Fair with co-founder Matthew Slotover.
The Quarterly is available for iPad via Zinio.
Volt
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Salt magazine A/W 2013
Show Media is pleased to share with you the autumn/winter 2013 issue of Salt magazine, created for Swarovski, exploring the brand’s world of crystal and latest collaborations with inspirational designers and artists in fashion, jewellery, art and design.
This dramatic edition looks at the 1,700 crystal-encrusted costumes created for this year’s Oz the Great and Powerful blockbuster and Swarovski’s collaboration with Vrettos Vrettakos on the jaw-dropping outfits for Beyoncé’s Mrs Carter tour and Academy Award-winning costume designer Milena Canonero tells Salt why ‘Swarovski is one of cinema’s great back-room secrets’. Meanwhile, we round up the hottest looks on the red carpet, and explore why customers are hungrier than ever for trends worn by celebrities.
Discover how designers across the globe are taking their work to new heights with dazzling crystals from Swarovski, from Prabal Gurung’s autumn/winter collection inspired by Gurkha army uniforms to singer and actress Zoë Kravitz’s bohemian-style jewellery. We head to the quarry where Michelangelo sourced the marble for his sculptures, which provided the perfect backdrop for photographer Tomas Falmer to shoot the cutting-edge designs of the Swarovski Collective’s 2013/14 collections. Elsewhere, new talent is fostered with the announcement of the recipient of the Swarovski Scholarship to study at the prestigious Parsons The New School for Design in New York, while the brand continues its philanthropic focus with the creation of the Swarovski Foundation.
Grey Goose
Show Media has created and produced a series of advertorials for Grey Goose vodka, featuring their brand ambassadors. We turned their 2009 ‘Character and Cocktails’ campaign, featuring Stephen Webster and Roland Mouret, into a series of advertorials that were placed in consumer publications, along with a series of films of the ambassadors that were hosted on the Grey Goose website. In 2013, we shot a new series of brand ambassadors for a new advertorial campaign, built around its Iconoclasts of Taste campaign.
Land Securities
Show Media works with the property development giant across some of its biggest London developments, including the six-year development plan for Victoria. Working as editorial and marketing consultants, we produce a range of print and digital content as well as managing exhibitions, events and advertising campaigns. For Victoria, we produce a quarterly newspaper promoting the regeneration of the area, as well as a community newsletter for residents. We also designed the Create Victoria website and manage and maintain all website content, alongside weekly digital newsletters.
Show Media also manages the websites of four London shopping centres for Land Securities – One New Change, Bankside Mix, Cardinal Place and New Street Square. Our work includes daily updates, liaising with the websites’ developers, managing their newsletters and creating dynamic content. For One New Change we also manage a number of bespoke events.
createvictoria.com
onenewchange.com
banksidemix.co.uk
newstreetsquare.com
In Conversation with… Dylan Jones
Last night, Land Securities welcomed Dylan Jones, editor of GQ, for a discussion on men’s fashion and London style at 62 Buckingham Gate, Victoria.
Guests packed out the newly opened development to hear the talk, hosted by Show Media’s Peter Howarth, in which Jones recalled entertaining tales of his illustrious career, from his early days at i:D in the Eighties to setting Andy Murray on fire for the cover of GQ’s July issue and, earlier that day, having to brave the wrath of One Direction superfans.
Highlights included Jones’ expert dissection of the changing landscape of men’s magazines and the fraught relationship between print and digital media. ‘Our industry is in the process of doing what the Titanic did,’ he said. ‘There are lots of people who think we are going through a phase and it’s going to revert back to what it was, but it won’t. It’s changed beyond recognition. That world is over. If you understand your readers and have a brand they want, you’ll survive, but it’s really tough.’
Guests had the chance to pose their own questions to Jones, with topics ranging from his involvement in developing the London Collections: Men to how fashion houses are bypassing traditional media altogether, before enjoying a drinks reception with cocktails provided by Grey Goose.
This marks the second event in Land Securities’ In Conversation in Victoria series, held as part of the property developer’s Create Victoria project. The first featured artist Grayson Perry, whose tapestry from his recent exhibition The Vanity of Small Differences was acquired by the company for display in the entrance of 62 Buckingham Gate.
Hogan Casual Business Handbook
The Hogan Casual Business Handbook is out now in English and Italian and distributed to customers of the footwear brand. Hogan has created a stylish yet functional alternative to formal business footwear by combining traditional shoe making with ergonomic, high-tech soles. The Casual Business Handbook introduces Hogan’s latest collections and the brand’s ambassadors who include actor Matthew Goode, and an international set of pioneers in their industry who encompass the Casual Business aesthetic and lifestyle.
It also acts as an essential lifestyle guide with details on how to get the casual business experience in the world’s most important cities and the construction of the perfect club sandwich.
Grey Goose’s Iconoclasts of Taste
Show Media created a series of advertorials for Grey Goose vodka based on the brand’s Iconoclasts of Taste campaign.
We shot four new brand ambassadors who Grey Goose had chosen as creative visionaries, people unafraid to go against the grain to create something new. These Iconoclasts of Taste were Giles Deacon, fashion designer; Nuno Mendes, chef and restaurateur; Tony Conigliaro, mixologist; and Carrie Scott, gallerist. We then created advertorials around these four people that were published across the national press.
Show Media also worked with Grey Goose in the follow-up to this campaign, photographing and creating advertorials around three emerging, not yet established visionaries, who were nominated to take part by the Iconoclasts of Taste.
Property Marketing Awards – Create Victoria
Show Media is delighted to announce that we were awarded Best Overall Marketing Campaign (Mixed Use Scheme) for our ‘Create Victoria’ campaign for Land Securities, at the prestigious Property Marketing Awards on Monday night.
Land Securities is leading the transformation of Victoria into a hub of creativity and a stylish place to live, work, shop and socialise and the Create Victoria campaign was developed to give the area both a credible brand identity and a personality. Show Media’s integrated campaign includes a quarterly newspaper which is distributed with The Sunday Telegraph, Create Victoria website, advertising campaign, press partnerships, targeted print media and an events programme.
The Property Marketing Awards recognise innovation, creativity and the success of marketing campaigns in the property industry. These prestigious awards spotlight the very best that the industry has to offer.
Graffiti Magazine S/S 2013
The spring/summer 2013 edition of Graffiti, published for Graff Diamonds by Show Media, is out now, providing a fascinating insight into the stories and inspirations behind the iconic brand.
In this issue, we trace the journey of the stunning 500ct Letšeng Star diamond from its discovery to its transformation into beautiful jewellery, while George Pendle looks back at the remarkable legacy of maverick sculptor Lucio Fontana and we discover why Tokyo’s appreciation of both the traditional and the technological make it the perfect home for Graff’s latest store.
Heading to Africa, we find out how the work of Laurence Graff’s foundation FACET is transforming lives in Botswana and Lesotho for the better, take in the amazing horticulture on display in the gardens of the Delaire Graff Estate in South Africa’s Cape Winelands, and showcase the recently unveiled peacock brooch and technically accomplished watches that are taking pride of place in Graff’s collections.
Victoria Newspaper Sports Issue
In the Sport Issue of the Victoria newspaper, published last weekend with The Sunday Telegraph, cover star Boris Becker tells us how his love affair with tennis continues to grow, we explore how to make the most of Victoria’s plentiful parks and peaceful backstreets, from running and cycling to kayaking, and delve into the history behind one of the area’s most prized green spaces, Vincent Square.
Celebrating Victoria’s host of innovative companies, we look behind the scenes of forward-thinking sports-events agency Fast Track, discover how charity Circle Sports has helped kick-start one man’s career and find out how a group of cricket-loving actors formed Britain’s leading charity for youth cricket and disability sport.
This is the fourth edition of the Victoria newspaper, produced by Show Media for property developer Land Securities. Previous issues have focused on fashion and style, shopping and art in this fast-evolving district.
Candy Magazine S/S 2013
The spring/summer 2013 issue of Candy, the biannual luxury lifestyle magazine from leading London-based interior-design and development management company Candy & Candy – produced by Show Media – is out now.
Reporting on the ultimate in design inspirations and solutions, architecture, art, interiors and fashion, the new issue celebrates craftsmanship and innovation across the world. We check in with the elite in China, exploring their newfound passion for polo, and talk to style icon Giorgio Armani about his enduring global appeal. Meanwhile, Ian Belcher scouts out the most thrilling and luxurious safaris in Africa, and the aptly named Jessica Diamond discovers the world’s most precious coloured gems. Last but far from least, leading British artist Tracey Emin reveals her passion for travel.
Glorious Goodwood ad campaign
For the second year running Show Media has produced the advertising campaign for Glorious Goodwood, the horseracing event taking place on 30th July-3rd August at the famous racecourse in Sussex.
Show Media’s creative director Ian Pendleton worked with photographer Emma Tempest to shoot the images at Goodwood’s racecourse, and enrolled the styling talent of Michelle Duguid, previously fashion editor of Russian Vogue.
The advertisements are in magazines and newspapers now and the posters can be spotted across London.
Goodwood The Season 2013
Goodwood The Season magazine is created by Show Media for the Saturday Telegraph. This, the third annual issue of Goodwood The Season, explores the wide variety of activity that will take place as part of the new English Summer Season both at the famous Goodwood Estate in Sussex and throughout the country.
This edition’s cover star is Ewan McGregor who talks about his passion for motorbikes and being part of the Belstaff racing team at the Goodwood Revival. Lord March, head of the Goodwood Estate, remembers the great racing driver Jim Clark, while Simon de Burton looks back at 20 years of the Goodwood Festival of Speed. Elsewhere in the magazine Belstaff’s chief creative officer Martin Cooper talks about the Goodwood Sports & Racing Collection, Tim Moore pays tribute to the continuing magic of the Tour de France, Stephen Bayley describes how the Porsche 911 became a classic, Karen Kay meets racing driver Susie Wolff, and Clare Coulson picks out this season’s style trends. Plus fashion on location, golf at Goodwood, and our pick of the best ways to enjoy a stay on the estate.
Armani Tweet Talks
On Wednesday, Show Media MD Peter Howarth hosted the third in the series of #ArmaniTweetTalks, as moderator of a live discussion on the theme of Fashion, Film & the Red Carpet. The series debates topics relevant to the fashion industry under the hashtag #ArmaniTweetTalks.
The Italian fashion house is using Twitter to make the most of its digital presence, breaking new ground in communication, generating debate and bringing together top industry insiders.
The third #ArmaniTweetTalks featured some of the foremost figures in the fashion and film industries, who took part in an exciting and enlightening discussion.
Actor and producer Zachary Quinto, who plays Spock in the current box-office hit Star Trek into Darkness; film producer Hilary Shor; Derek Blasberg, editor-at-large of Harper’s Bazaar, V Magazine and VMAN; Times journalist and author Kevin Maher; and photographer and film director Greg Williams.
Follow the discussion on Twitter via the hashtag #ArmaniTweetTalks or view the conversation on Armani’s Tweetwall at http://tweettalks.armani.com.
Man About Town SS13
The new issue of Man About Town, the International Men’s Review edited for the first time by Show Media, features an exclusive interview with Britain’s most famous man about town, Mr David Robert Joseph Beckham, OBE. Show Media visited the man in Paris, shortly after he had relocated there for his new role as player for Paris St Germain, and discovered, among other things, that he loves the Stone Roses and that he was afraid of Sir Alex Ferguson. The images of David by celebrated photographer Karim Sadli join great stories photographed by Lachlan Bailey, Andreas Larsson and Thomas Lagrange, where we imagine a cross-cultural student love affair, the chic modern nuclear family and man’s relationship with his new best friend – his cat.
Other notable contributions come from model David Gandy, writing about the new Jaguar F-Type, Donatella Versace, who tracks down Cameron Alborzian, former supermodel and Versace regular and now sucessful yogi, Gucci’s Creative Director Frida Gianini on her love of David Bowie, and celebrated war reporter Anthony Loyd on celebrated war photographer Don McCullin. In addition to this, we journey to Persia to bring you a window into the history, myths and progeny of the region – from Firooz Zahedi’s shots of Elizabeth Taylor in Iran to a look at the ancient city of Persepolis. Beautiful to look at, fascinating to read, the new edition of Man About Town is distinctive and original, and quite unlike anything else on the newsstand.
Times LUXX Report
April 25th saw the publication of The Times‘ watch special – the first of three the paper will publish this year, edited by Show Media. Called The Business of Time and part of the ongoing LUXX Report series, it was published to coincide with the Basel Watch Fair. Combining specialist knowledge in features by expert writers such as Nick Foulkes, Robin Swithinbank and Simon de Burton with articles by interested consumers like The Times‘ Daniel Finkelstein, it looks at how timepieces play their part in business and the professions, and their serious investment potential.
Laura McCreddie looks at which watch best suits a chef, roadie, DJ, psychiatrist, deep-sea diver and lawyer, while Laura Lovett looks at the revival of rose gold as a new trend. Shoots by Andy Barter showcase multizone watches and women’s timepieces that make the transition from boardroom to bar. The issue also contains a round-up of the key launches from this year’s Basel and Geneva watch fairs.
Superdry Paper Issue 01
Superdry Paper is a new, stylish and design-led seasonal publication produced by Show Media for urban clothing brand Superdry.
Superdry Paper showcases the latest collections and news from the brand as well as getting the insider perspective on Superdry’s most exciting projects. Jonathan Bell writes about the dramatic design of the Superdry flagship in London’s West End; Peter Howarth talks to Savile Row legend Timothy Everest and Superdry’s James Holder about how they came to collaborate on an incredible tailoring collection; Simon de Burton explains how Superdry came to style an iconic Morgan Three Wheeler and Mansel Fletcher goes behind the scenes at the label’s spring/summer 2013 campaign.
Man About Town
Show Media commission all editorial content for Man About Town magazine, the biannual international men’s review. Beautiful to look at, fascinating to read, Man About Town is distinctive and original, and quite unlike anything else on the newsstand.
Salt
Salt is the biannual design and fashion-led magazine for Swarovski, exploring the world of Swarovski crystal and its collaborations with inspirational designers and artists in fashion, jewellery, art and design. Swarovski’s role within the fashion world is celebrated throughout the magazine, with exclusive interviews and features on such diverse figures as Eric Daman, Michael Schmidt, Kostas Murkudis, Yoko Ono, Hubert Barrère, Mary Katrantzou and articles on Swarovski’s partnerships with fashion’s biggest names including Diana Vreeland, Jason Wu, Giles Deacon and Donatella Versace.
Swarovski
Alongside Salt magazine, Show Media has created a number of further projects for Swarovski, including a Salt iPad app, regular digital newsletter and shareholder newspaper, all of which provide provide regular updates on Swarovski’s latest initiatives, illustrated by striking imagery and films.
Graffiti
Graff Diamonds is well known as the source of much of the finest jewellery in the world. Since 2010, Show Media has published Graffiti, a sumptuous magazine that is in keeping with such exquisite gems and creations. Published biannually, Graffiti is a publication that has the photography and production to match the craftsmanship that goes into this jewellery.
Graff Diamonds
Alongside Graffiti magazine, Show Media produces seasonal advertising campaigns for Graff Diamonds, home to the most fabulous jewels in the world. The innovative campaigns feature renowned photographers and stylists and have been placed in international publications from Vogue France to International Herald Tribune.
Hogan
Show Media was asked to crate a marketing platform around the idea of Casual Business for Hogan shoes. The Italian company has pioneered hybrid technology that combines traditional shoe making with ergonomic, high-tech soles. These shoe models have been adopted by the business community as an alternative to traditional footwear. Show Media created an ambassadors’ programme of modern businessmen around the world and showcased their lifestyles in a series of films and interviews which were used online, in films, in advertorials, and as the basis of a publication: the Casual Business Handbook.
Brummell
Wholly owned by Show Media, Brummell magazine is the ‘little black book’ for the City of London, aimed at giving cash-rich, time-poor professionals carefully curated news and features on subjects relevant to their lives – like technology, style, motoring, travel and property. Published five times a year, Brummell is distributed directly to a number of banks, financial institutions and clubs in the City, as well as airport and Eurostar lounges.
The Times LUXX Report
Show Media has an ongoing relationship with The Times and worked on the redesign of the Times 2 section. Show Media now edits a regular watch special for The Times called The Business of Time, part of the ongoing LUXX Report series. Featuring expert writers such as Nick Foulkes, Robin Swithinbank and Simon de Burton, it looks at how timepieces play their part in business and the professions, and their serious investment potential.
The Quarterly
Distributed four times a year to subscribers of The Week, The Quarterly is the quirky glossy magazine written by experts. Each themed issue of this luxury lifestyle magazine features the fascinating stories behind the most desirable objects. Contributors include: Giorgio Armani on hotels; Rob Brydon on comedy; Stephen Bayley on cars; Donatella Versace on the baroque and Alain de Botton on architecture.
Birley Group
Show Media has worked with the Birley Group, owner of some of London’s most exclusive members clubs, for several years. In 2012, Show Media completely redesigned the Annabel’s Club website to reflect its position as a luxury brand leader. The brief was to make the website dynamic and elegant, while making sure not to alienate any of the Club’s existing users. Show Media creates monthly content for the website and monthly newsletters for Annabel’s and other Birley Group Clubs.
The Royal Exchange
Show Media works with The Royal Exchange, the luxury shopping destination in the City of London, on a regular basis, producing a range of print and digital collateral. We rebranded it in 2011, which included redesigning their logo, website and newsletters, bringing the prestigious destination a fresh and fashionable aesthetic.
Show Media also produces engaging and original editorial for the monthly newsletter with regular columns and brand exclusives from The Royal Exchange's high-end retailers. The combination of aesthetic and editorial has driven user engagement and helped to attract a younger, trendier audience to The Royal Exchange.
Candy
Candy magazine is the biannual luxury lifestyle magazine from London-based interior design and development management company Candy & Candy. Reporting on the very best of design inspirations and solutions, architecture, art, interiors and fashion, articles have included interviews with Richard Rogers, Dolce & Gabbana and Heston Blumenthal. They have also provided in-depth looks at the international art and local history of One Hyde Park, the stunning Knightsbridge development. To reflect the glamour of the client, Candy is a luxurious large-format publication, with foiled cover and special colour on every page.
Paul Smith
Show Media works with Paul Smith in commissioning a series of opinion pieces for paulsmith.co.uk. The articles are written by journalists and experts and focus on activities surrounding the fashion house’s activities in subjects such as fashion, film, architecture and art. Show Media has also produced a Tone of Voice document for Paul Smith to develop a consistent written language to be used throughout the company’s communications. We also design and write Paul Smith’s press releases.
Superdry
Superdry Paper is a stylish and design-led seasonal publication produced by Show Media for urban clothing brand Superdry. Superdry Paper showcases the latest collections and news from the brand as well as getting the insider perspective on Superdry’s most exciting projects.
Hurlingham
Mailed directly to members of The Hurlingham Polo Association, Hurlingham is the world’s best read polo magazine. It delivers polo news, gossip and features, as well as lifestyle editorial (adventure, travel, luxury products and accessories). Hurlingham also provides analysis of recent polo tournaments, profiles and interviews with the sport’s biggest names.
Armani
Show Media has managed a series of round-table discussions – the first three in Beijing, London and Cannes – at which leading figures in fashion and the public eye (the editors of Vogue and GQ, leading style bloggers, actors and sportspeople) engaged in a conversation that was simultaneously Tweeted to the Armani Tweetwall using the #ArmaniTweetTalks hashtag. Members of the public were also encouraged to get involved by Tweeting their comments and questions using the hashtag.
Goodwood
Show Media created and produces Goodwood The Season, an annual magazine which is published with the Saturday Telegraph. It covers the wide variety of activity that takes place throughout the spring/summer season at the famous Goodwood Estate in Sussex.
Show Media also creates and produces the print advertising campaign for Glorious Goodwood, the horseracing event which takes place each summer at the iconic racecourse.
L.K.Bennett
Show Media created an advertising campaign for L.K.Bennett that the brand could credibly own. In an online campaign, Show Media engaged with L.K.Bennett customers, real women of all ages with glamorous looks and high powered jobs, to become the brand’s representatives. We used social media to scout for the models for the ad campaign (‘real women’, not professional models). As well as shooting the ad campaign we also created a series of look books with featured editorial on the models and worked on campaigns including ‘Desk to Dinner’, using professional models, to show how feminine office clothes could be transformed into an outfit to wear out in the evening.
Vertu
Show Media produced an exclusive digital magazine, Vertu Select, for luxury mobile phone company Vertu. Available only on Vertu phones, Vertu Select consists of 27 original articles a month of luxury lifestyle news from around the world, selected to entertain, inform and inspire. The articles were published on a daily basis and tailored to an individuals tastes and preferences. Written by carefully selected global journalists and experts, they were then transcreated into English, Russian, Simplified Chinese, Arabic, Italian, German and French.
Beefeater
Show Media created a newspaper for Beefeater Gin, entitled London’s 100 Hidden Gems. It was distributed at London landmarks by a team of ‘London Beefeaters’ in a convoy of Beefeater-branded taxis and inserted into an edition of Time Out magazine during the iconic summer of 2012. The guide to secret London explored the real capital, with contributions from the city’s insiders, including actors Emilia and Freddie Fox and designer Lulu Guinness. The newspaper is an example of one of Show Media’s driving principles: that branded content with premium editorial values gives a reader a full and valuable experience – and can be a far more effective and engaging way of communicating than a simple above-the-line advert.
Jaeger-LeCoultre
Show Media produced a series of press shots of Jaeger-LeCoultre brand ambassador Clive Owen in 2011. The series was shot by renowned celebrity photographer Lorenzo Agius.
Omega
Over the course of the 2012 London Olympics Show Media was commissioned to produce a daily print and digital newspaper for Omega. The watch company is the official timekeeper for the Olympics and for the period of the Games held a private members’ house in Soho, Omega House . Show Media had a journalist positioned in Omega House to interview guests and report on events over the course of each day and evening and then produced a daily edition of the Omega House Times distributed to guests at the house, via email and in Omega’s London boutiques.
Perrier-Jouët
In 2011 Show Media created a memorable event to celebrate Perrier-Jouët’s bicentenary. The original concept of inviting accomplished guests to honour their ‘Mentors & Muses’ created an exciting party (and plenty of publicity) due to the attendance of such luminaries as Mark Ronson, Emilia Fox, Jonathan Kent, Nicole Farhi, David Hare and Kelly Hoppen. Show Media has worked with Perrier-Jouët and G.H. Mumm Champagnes for many years on a range of printed collateral including magazines, books, brochures and advertorials.
The Sunday Telegraph
Show Media created and produced a portfolio of luxury fashion supplements for The Sunday Telegraph, ST Fashion, ST Men’s Style, ST Kids, ST Technology and ST Watches & Jewellery. The supplements featured editorial from celebrated fashion writers and contributors including Daniella Agnelli, Sarah Mower, Harriet Quick, David Slijper and Coppi Barbieri.
Wonderbra
In 1994 Eva Herzigova caused traffic accidents with the Wonderbra ‘Hello Boys’ poster campaign. For Spring/Summer 2010, Wonderbra Europe asked Show Media to conceive a shoot with the same playful spirit combined with a sexy, editorial aesthetic. For our shoot, entitled ‘Wonderbra – Going Up’, we ambitiously constructed a glamorous, art deco style Manhattan hotel lift in an east London studio. Photographer of the moment, Miguel Reveriego, shot top model Linda Vojtova in a series of witty scenarios as the lift doors opened on different floors. The press book is lavishly presented in a matt gold box with brushed steel effect sliding ‘doors’, which continue the lift theme.